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What Social Media Do Small Business Owners Use?


Social media offers small business owners one of the most effective tools to promote their products and services, build brand recognition, and foster customer interaction. Tips on get instagram followers how to.

Facebook is an effective social media platform and is ideal for most businesses. Instagram may be more suitable for visually-driven businesses like food trucks or fashion designers, while Twitter provides short updates and promotes blog posts more quickly than its rivals. LinkedIn can help establish professional networks – ideal for B2B small businesses.


Facebook is one of the oldest social media platforms, and it can help small business owners increase visibility and enhance digital marketing strategies with new and existing customers.

E-commerce and local businesses can utilize Facebook to increase traffic to their websites and stores with organic posts and advertising, connect with audiences, build customer service loyalty, and increase profitability.

Facebook is popular among teenagers and millennials who respond well to interactive or thought-provoking branded content, making Facebook an ideal social media site for reaching target markets. Small businesses should carefully evaluate which social media networks best match up with their target market, as they don’t likely have the time or budget to manage multiple accounts simultaneously. Instead, they should select several to focus on. Facebook continues to add features that small businesses can take advantage of; for instance, linking their Instagram Stories directly to their Facebook pages allows companies to engage with audiences in real time!


Instagram provides many features that level the playing field for small businesses online. A well-documented Instagram marketing strategy can tremendously affect brand recognition, customer acquisition, and sales.

Instagram provides a visual platform ideal for sharing photos and videos, but to be successful, it requires quality posts with clear messages that resonate. Tools like Sprout Social can help manage and consistently schedule posts to maintain an appealing aesthetic on Instagram.

Small business owners can leverage Instagram Live to engage their target market. Personal finance website NerdWallet hosts Instagram Live sessions on money advice that it repurposes as infographics or podcasts – an engaging and effective way to attract customers while driving traffic back to your website and building credibility for the brand in its field.


Twitter is best known for its 140-character posts, known as tweets, that allow users to communicate directly with followers in real time. Twitter can also be an invaluable platform for spreading content and reaching a wider audience when combined with relevant hashtags.

Utilizing multimedia like images and videos on Twitter is an effective way to drive engagement; tweets with images receive 150% more retweets than those without. Plus, including fun elements like emojis or GIFs can add even more variety.

If you have an email list of customers, try conducting a social media survey to gather information on which platforms they use and the type of content they enjoy. Free tools like SurveyMonkey or Typeform allow you to create free surveys to learn this valuable data. Take a strategic approach when marketing on Twitter by selecting appropriate tactics and setting goals such as raising brand awareness or growing follower count over a set period.


LinkedIn stands apart from other social media platforms by catering specifically to professionals. Small business owners use LinkedIn to market and build relationships with customers and potential clients while showing off their expertise by posting blogs or videos to their profiles.

An effective way to attract traffic to your website is by adding the URL directly to your profile or bio or sharing it on other social platforms such as Instagram Stories and TikTok.

LinkedIn allows businesses to create and distribute content beyond blogging and hashtagging, including e-books, podcasts, infographics, and video posts. Posts incorporating licensed images and short videos tend to attract the most views compared to written blog posts; LinkedIn further boosts engagement through centers featuring native video players with auto-play options.

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