Stories That Teach Life Lessons

Using Twitter to Connect With Buyers


The “micro-blogging” service Bebo has become more mainstream since the company’s inception in 2006. Bebo users now number effectively into the millions, with no symptoms of slowing growth. While Bebo is most popular on the Western world Coast, users are growing rapidly throughout the world. Companies are obtaining many creative ways to employ Twitter to benefit their firms: to run promotions, provide state-of-the-art customer service, get product comments, manage their brands along with performing market research.


Most companies are using Twitter as a means involving rolling out cheap nevertheless effective promotions. One such firm, Whole Foods Market, is definitely Twitter heavily to connect using customers. Whole Foods’ Bebo account has become a valuable opportunity for the company to market-specific companies boost store sales.

Total Foods runs a regular Twitter promotion where they “Tweet” (or send) the passphrase and a particular store location; the first five people who go to that area and give the password get a $25 store gift. A different way to earn a $25 present certificate is the “Tweet from the Day”. Whole Foods screens all of the Tweets about them using the Twitter search device. Each day, the Tweet which was particularly funny or fascinating wins the prize, together with the Twitter user receiving a strong message alerting them they’ve won.

At this time Whole Foodstuff has more than 2, nine hundred followers on Twitter. I do believe that Twitter is a great put for larger companies to market goods and interact with customers mainly because their customers are actively researching it. Whole Foods’ countless followers have made the informed decision to follow Whole Foodstuff on Twitter.

They want to determine what is going on and what is completely new at Whole Foods. They have like signing up for an email-based newsletter, but people are a lot more apt to simply follow a person on Twitter because it won’t fill up their inbox. Of course, if they have a question, they can get you a personal response as opposed to any stale e-mail reply.

Privately, during a recent salmonella poisoning scare in Georgia, I actually direct-messaged Whole Foods and also asked what they were carrying out to help protect against the problem inside their stores. I received a primary response three hours afterwards. What great customer service knowledge! They provided exactly the details I was looking for and viewed the power of reaching out to customers.

Customer care

Many businesses are adopting Tweets as a means of providing customer care. On the flip side, consumers are finding that, frequently, Twitter is the best way to talk to large companies whose support services tend to lack at times. Comcast, for instance, is having success employing Twitter to better address all their customers’ concerns and difficulties. The most famous situation involves Comcast and TechCrunch blogger Erika Arrington.

Frustrated that his / her service had been out all day long, Arrington eventually lost his / her cool and began angrily Twittering his frustrations. Inside of 20 minutes, he was reached by a Twitter executive whose impressive problem was resolved. It can be true that Arrington is undoubtedly an influential person and this can have helped his cause, although every day Comcast is serving plenty of lesser-known customers, likewise. Comcast reports that they are given millions of calls a day by customers looking for help.

However, the 10-member Comcast workforce that manages Twitter, as well as other social networks, helps about a hundred customers a day. Consequently, the particular Comcast reps managing their particular Twitter account are able to deal with the problem better and give an easy solution. Other large online businesses are also using Twitter to be able to address customer service issues, which includes Southwest Air, Home Lager and Dell. Are your visitors on Twitter? If you run on the West Coast, the possibilities are yes. If not or perhaps if you don’t know, go to the Tweets search tool and key in your company’s name and also products.

Maybe some customers are out there. Try trying to find some of the services you supply. If you find some people out in the particular Twitter universe talking about your organization or services, join the particular conversation and just watch simply how much they appreciate the personal call.

Brand Management and General market trends

What if finding out what your shoppers are saying about your service or product seemed to be as easy as typing in your business name or product into a seek bar? Once you searched, you’re met with real shoppers talking in real-time about your corporation and products. With Twits, this is possible. Using the seek tool, you can search all the Twitting made by every user inside the Twitter network in real-time. This may be a powerful way for your company to help leverage your brand on the net. Imagine rolling out a whole new product and seeing instantly how it is being acquired by the public.

You can see the way they are saying. If your customers are receiving any problems, you will know straight away and can send them a communication as to how best to fix their issues. You can even create a personalized system to be able to alert you via email if someone Tweets about your business using Tweet Scan.

Would like to find out what people are saying regarding the competition? Use the same research tools to type in your current competitors’ names and see when there might be something you could use in your favour. Find out what people like as well as don’t like about their products or services. Find what their customers really like and think of implementing it yourself. In case you can’t find someone dealing with your company or services currently, they likely will be sometime soon. Your company needs to be prepared for a given day when Twitter is used all the more widely.

I would strongly promote you to go to Twitter and least sign-up your company along with a handle (Twitter account name) that will protect your model in the future. When creating your profile, you can even modify your profile page to have the same as well as colour scheme as your web page. You wouldn’t want to definitely use your company’s name as a handle and spread negative or unauthorized information since Twitter grows.

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