Experts in search engine optimization (SEO) have contributed to the widespread belief that less-than-perfect SEO practices will result in lower search engine results. The search engines will find and index your site more rapidly if you adhere to essential SEO best practices, but this is in no way a guarantee that doing so will result in your site rising to the top of the rankings.
If only SEO were as simple as that!
Inevitable search engine optimization (SEO) mistakes can hurt your site’s visibility, particularly in Google, the ultimate school janitor who is always on the lookout for naughty webmasters. Blacklisting is possible using spammy practices like keyword stuffing or linking to questionable sites like link factories, pharmaceuticals, or gambling sites.
Is there a magic number for SEO efforts? How much SEO effort is required to achieve first-page Google results? How much search engine optimization do you need?
After ten years of online marketing, I’ve found that the answer to that query is conditional on your goals. To succeed as an online company in a highly competitive (read: fruitful) market, search engine optimization (SEO) should be at the top of your priority list.
If you run a website, even a simple one, you undoubtedly care a lot about where it appears in search engine results. The greater your keyword results, the more people will visit your site. High-caliber visitors are more likely to become regulars and promoters.
Each month, thousands of dollars are spent by webmasters and businesses who want to see their terms and sites at the top of search engine results. Affiliate marketing revenue fluctuates daily in close correlation to search engine rankings. If my income grows, I know that my search engine rankings have improved, typically on Google. My results have tanked if my income decreases. A one-place shift up or down the first page of search engine results can significantly impact revenue.
Given this, it stands to reason that I place a premium on my search engine optimization (SEO). I work hard daily to improve my sites by adding fresh, relevant material and high-quality links. You’ll win some term wars and lose others. I’ve been engaged in some ongoing term wars for the better part of the past four years.
However, how much SEO is sufficient? Can you overoptimize your sites? Many programmers take great care to adhere to the recommendations of search engine optimization (SEO) specialists in every aspect of their site’s design and structure. In theory, this makes sense. Check that everything from the title and URL to the headlines and keyword density… is appropriately formatted. These are aspects that can be modified to conform to SEO guidelines.
Predicting the impact of other SEO or ranking variables is much more challenging. We have no say over which anchor text is used when linking to us or what other sites say about us.
The quantity, quality, and variety of other pages that connect back to yours are, in my opinion, the most critical factor in how highly your page is ranked. If you have a lot of relevant, high-quality one-way connections pointing back to your site, it will do better in search engine results. The highlighted portion of a link, known as the anchor text, is crucial, as it must include your terms or close variants. Your selected keywords should also be reflected in the content of the linking page.
You should do well in the search engine results if you can nail this.
Based on my experience, this seems to be the most crucial element when determining rankings.
Google’s increasing weighting of social media links is yet another significant ranking factor as of late. With enough “Diggs,” your material will reach the top of Google’s search results pages. When you think about it, a “vote” for the quality of your fabric on a social bookmarking site is precisely what it sounds like a vote. Similarly beneficial is accumulating Delicious favorites.
Having your primary term in your domain name is, in my opinion, also crucial. You can use hyphens if you like, but remember that including these keywords will have a positive effect on your search engine results.
Google employs around 200 ranking factors (including filters and penalties to keep things interesting) to determine where to place your keywords and web pages in search results. This is still the most comprehensive collection of Google’s ranking signals available online: http://www.vaughns-1-pagers.com/internet/google-ranking-factors.htm.
How much SEO do you need, though? How long should you optimize your site, construct links, and fret over the newest Google Itch?
In the end, it all comes down to producing high-quality material. Build a site with helpful material; search engine optimization will follow naturally. Your content will be discovered and ranked by Google if you encourage people to connect to it and bookmark it across various social media platforms. As your site expands, so too will your SEO. Your site’s ranking will improve as you add more content and focus on more related keywords in your niche or topic area.
Of course, some webmasters are a little more aggressive now in pursuing top search engine results. Try this if you’re ready to go all out in the SEO war.
First, install the free SEOquake toolbar extension for the Firefox web browser.
2. Open up Google and conduct a search for the keyword or keyword phrase you intend to use in your site or content.
Third, select the top result and investigate its indexing depth, PageRank, number of connections, age, etc.
Click the page info icon and carefully note the site’s page and keyword density structure afterward.
5. Research the number of incoming connections to this page using several search engines. Imitate your competitor’s link-building strategies, or try replicating them. Then, outdo your rival by amassing more and better quality inbound connections.
6. See your standings improve as…
There are only a few final pieces of advice I can give. There will be fights you cannot win because the opposition is simply too strong. You might not see victory in other conflicts for months or even years. Finding low-competition, long-tail (multi-word) keywords is your best option. You can achieve success in a matter of days or even hours. The best part is that long-tail terms frequently generate the most revenue. Because ultimately, you need more than just SEO; you need intelligent SEO. And as you’ll find out fast, even if you can’t outrank your rivals, you can often outsmart them.
The author runs multiple specialty sites and markets online full-time. With These 10 SEO Strategies, He Gets Over 2,000 Daily Viewers: SEO Advice
Internet Marketing Tools is an excellent resource for learning more strategies.
All original work by Titus Hoskins, 2009. If you keep this attribution box attached to any copies you make, you may freely distribute this piece.
Read also: The Best Way To Drive Traffic From Social Media Marketing To Your Website.
